Featured Category: Atheleisurewear (Women's) - EgapGO
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Featured Category: Atheleisurewear (Women’s)

Athleisurewear was popular even before work from home.  With the comfortable fit, stylish products, and their ability to go anywhere, they have become a key segment in the apparel industry, with spandex replacing denim. Today we have compiled for you a list of brands to consider shopping next time you are looking for comfortable fashion.

Athleta – owned by the GAP, generally considered more affordable than other brands, with style and functionality, their product range includes yoga, running, swimming and hiking (a B-Corp*)

Gym Shark – game-changing workout clothing

Lululemon – its original focus was yoga but now they have activewear for the gym, running, and even products for hiking.  Considered a bit pricy but check out their occasional “We Have Made Too Much Sales”

Outdoor Voices – balances form and function, well known for their exercise dress, on a mission to get the word moving

Some other brands to consider:
ADAY – popular for going to the office in 
ALALA – design their pieces to be the one you pick out of your closet first, regardless of where you are headed
ALO Yoga – for those who like rips, cut-outs, lacing and mesh detailing in their athleisurewear, similar price range to Lululemon, not just for yoga
Avocado – known for their patented waistband which makes their legging extremely flattering
Beyond Yoga – luxury brand, with mostly muted solid colors, made in the USA
Fabletics (by Kate Hudson) – also sells footwear and accessories
Girlfriend Collective – prioritizes sustainability in its materials and processes, have a great variety of colors (five essential and nine limited editions) at a reasonable price point and sized from XXS to 6XL
Live the Processes – ballet-inspired, made in America by Women
Olympia Activewear – designed for the active women, who want comfort and style
Perfect Moment – high performance with style, line include ski, surf, swim, and workout staples
Universal Standard – known for their very broad size range 00-40 of high-quality staples items
Varley – casual yet sophisticated, can be worn for doing errands, going to the office, ballet barre or in the boxing ring

Many of the big brands have special lines for athleisurewear:
FP Movement (Free People)
JoyLab (Target) – most items priced under $50
Patagonia – a B Corp*
Under Armor

*B-Corporations are committed to using their profits for good.  They are graded by the non-profit B Lab each year to ensure they’re meeting the highest standards of social and environmental performance, public transparency, and legal accountability. For more information, you can see our article in our previous newsletter.

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